What is Cruelty-Free Certifications?

Cruelty-Free Certifications are designations granted to products or companies that adhere to ethical standards in the treatment of animals during the production of goods. The primary criterion for obtaining such certification is a commitment to not conducting any form of animal testing throughout the entire development process of a product. This includes the testing of individual ingredients and the final product.

Key features of Cruelty-Free Certifications include:

No Animal Testing: The fundamental principle is a strict prohibition on testing products or ingredients on animals. This commitment extends to all phases of product development, from the early testing stages to the final formulation.

Supply Chain Verification: Companies seeking Cruelty-Free Certification often need to ensure that their entire supply chain, including suppliers and subcontractors, also adheres to cruelty-free practices. This ensures that the entire process, from raw materials to finished products, remains cruelty-free.

Transparent Policies: Certified cruelty-free companies are expected to have clear and transparent policies regarding their stance on animal testing. This information is often communicated to consumers through product labels, company websites, or public statements.

Third-Party Certification: Many Cruelty-Free Certifications involve third-party organizations that independently verify a company’s adherence to cruelty-free standards. This third-party involvement adds credibility to the certification process and assures consumers that the claims are genuine.

Use of Certification Logos: Products that have obtained Cruelty-Free Certification often display specific logos on their packaging. These logos serve as a visible and recognizable indication to consumers that the product aligns with cruelty-free principles.

As consumer awareness and concern about animal welfare have increased, Cruelty-Free Certifications have become important markers for ethical consumption. These certifications empower consumers to make informed choices that align with their values, supporting companies that prioritize cruelty-free practices in the development of their products. Popular Cruelty-Free Certification logos include the Leaping Bunny and PETA’s Beauty Without Bunnies, among others.

Benefits of Cruelty-Free Certifications

Cruelty-Free Certifications offer several benefits for consumers, companies, and the broader ethical and environmental landscape. Here are some key advantages:

Ethical Consumer Choice

Informed Purchases: Cruelty-Free Certifications empower consumers to make ethical and informed choices by easily identifying products that align with their values of compassion and animal welfare. Support for Ethical Practices: Consumers can actively support companies that prioritize cruelty-free practices, encouraging a shift in the industry towards more humane and ethical standards.

Animal Welfare Protection

Reduction in Animal Testing: Cruelty-Free Certifications contribute to the reduction of animal testing by promoting alternative methods of testing, fostering a more compassionate approach to product development.

Market Differentiation

Competitive Advantage: Companies with Cruelty-Free Certifications often gain a competitive edge in the market as consumers increasingly seek out ethical and cruelty-free products.

Industry Influence

Industry Standards: The adoption of Cruelty-Free Certifications encourages the establishment of industry-wide standards, influencing other companies to follow suit and adopt ethical practices.

Environmental Impact

Focus on Sustainability: Cruelty-Free Certifications often go hand-in-hand with environmentally friendly practices, contributing to a broader focus on sustainability within the industry.

Transparency and Trust

Consumer Confidence: Certification programs, especially those verified by third-party organizations, enhance consumer confidence by providing transparency and assurance that a company's cruelty-free claims are genuine.

Who can be get Cruelty-Free Certifications?

Cosmetic and Personal Care Product Companies


Pharmaceutical and Biomedical Companies

Fashion and Apparel Brands

Cleaning Product Manufacturers

Ingredient Suppliers

Document required for Cruelty-Free Certifications

  • System Manual
  • System Procedure
  • Policy
  • Objectives
  • Mission & Vision
  • Standard Operating Procedure (SOP)
  • Checklist
  • Forms
  • Formats
  • Records

The extent of Documented Information differs as per:

  • Organization’s size
  • Activities performed by the organization
  • Processes undertaken by the Organization
  • Products and services offered by the organization
  • The complexity of processes undertaken
  • Competence of persons involved

Role of Shamkris and Process of Cruelty-Free Certifications

Shamkris adopts a results-oriented approach to compliance product certification, A simple & practical method of product certification organization in timely compliance and fulfills the product certification requirement. Shamkris support 100% on documentation required to comply with product certification either by self-certification or notify body certification to depend on directives.

The implementation process is described below:

Step 1

GAP Assessment

• GAP Assessment report as per Cruelty-Free Certification checklist

Step 2


• Quality Environmental, Health & Safety, Social, Information Security & Anti Corruption

Step 3


• Training to Top Management, Training to Employee's

Step 4


• Verification of Documentation as per Checklist. Internal Audit, Management Review Meeting & N-Closer for Internal Audit

Step 5

Audit Public Verification

• Verification by third party approval by Cruelty-Free Certification. Closer of Non-Conformetives

Year on Year

Yearly Compliance

• Support of Monthly & Quarterly Basis

Cruelty-Free refers to products that have not been tested on animals at any stage of their development. Cruelty-Free Certification ensures that companies adhere to ethical standards that exclude animal testing.

Various organizations offer Cruelty-Free Certification, including the Leaping Bunny program, PETA’s Beauty Without Bunnies, Cruelty Free International, Choose Cruelty-Free, and others. Each organization has its own criteria and certification process

Criteria may include a commitment to not testing products or ingredients on animals, verification of a cruelty-free supply chain, and compliance with specific ethical standards. Certification organizations often conduct thorough assessments.

Companies typically apply directly to the certification organization of their choice. The application process involves providing information about the company’s practices, ingredients, and supply chain, followed by a thorough evaluation by the certification body.

No, Cruelty-Free Certification extends beyond cosmetics and personal care. It can also apply to household and cleaning products, pharmaceuticals, and even fashion and apparel items that adhere to cruelty-free standards.

A Cruelty-Free Certification logo indicates that the product has met the criteria set by the certifying organization, confirming that the company has committed to cruelty-free practices.

While there are global organizations, such as Cruelty Free International, some certifications may have regional variations. Companies may need to comply with the specific standards of the certification organization relevant to their target markets.

Some certifications, like Choose Cruelty-Free and The Vegan Society’s Vegan Trademark, consider both cruelty-free and vegan aspects. Vegan certifications ensure products do not contain animal-derived ingredients in addition to not being tested on animals.

Yes, companies may need to adhere to ongoing requirements to maintain their Cruelty-Free Certification. This may involve regular audits, updates on ingredient sourcing, and continued compliance with the certification organization’s standards.

Look for Cruelty-Free Certification logos on product packaging. Additionally, check the brand’s website for information on their cruelty-free stance. Online resources, blogs, and apps dedicated to cruelty-free products can also be helpful for consumers.